Newsletters

Essential Academics email newsletter services allow our clients to stay in regular contact with students and alumni.

Essential Academic's team of designers can create email newsletter templates for you that you can use for a variety of occasions. We will help you to plan and prioritize so that you can gain a good idea of the different types of newsletters you would get the most use out of. It is important to choose newsletter content that is relevant to your readers, so you will want to keep this in mind as you make your selections.

Colleges and universities can use email newsletters to stay in touch with website visitors, faculty, alumni, and prospective and current students.

While each of these groups might have different interests, you know that they are all interested individual interest related to your particular college or university services. Our team of professionals can help you to create content that is relevant and that will be of interest to all of your readers.

Newsletter or Ezine Management Services include:

• Newsletter Registration/Subscription Management

  Making it easy for your website visitors to opt in (sign up) to your email newsletter is critical to your success. Make sure the solution you provide delivers.

• Newsletter Registration page with form

  At a minimum you want a Web page where people can register to receive your email newsletter and the inquiries go directly into the database.

• Subscription management system

  A step up from just a registration page, this allows the recipient to go back and change her personal information and unsubscribe. Manage more than email newsletter.

• Confirmation messages

  Choose a program that sends an auto-reply when a subscriber.

Editorial

Essential Academics can offer professional seasoned Internet copywriters to write a newsletter for you or you can create your own and use our online Newsletter Editorial, List Management, and Broadcasting services.

If you choose to do it yourself these are the features Essential Academics can set up for you.

Editorial Interface

• Graphic Look of Your Newsletter

  Do you want to cut and paste content or would you prefer to put the content in designated boxes and not look at the code? It all depends on the editor's comfort level and preference Essential Academics will customize this for you.

• Auto-generation

  Auto-generation allows you to enter the text once and create both text and HTML versions.

• Scheduled Newsletter sends.

  You can create your email in advance, then queue it up to send at the designated hour.

• Quality control

  Many systems allow you (some force you) to do a test send to yourself before sending to the entire list. Essential Academics highly recommends doing this, and if your software has this built in, all the better. It lets you catch HTML problems and other issues before your entire subscriber base sees them.

Tracking and Reporting

Tracking and reporting are two of the benefits email offers over postal mail. These capabilities can tell you a lot about your readers and the response of your Newsletter's effectiveness.

Undeliverables or Bounced Email

Essential Academics List Management services ensures that the newsletter delivery system will give you the specific details, such as which recipients opened/clicked and when (day/time). Essential Academics also offers a system that provides you both total and unique figures for the opens and clicks, preferably by link for the clicks.